[CLOSED] Bay Bird Now Hiring: Digital Marketing Strategist (San Diego)

Digital Marketing Strategist, San Diego

Job Brief:

Leading boutique lifestyle PR and marketing firm, Bay Bird Inc, is now accepting resumes from interested candidates for a full-time Digital Marketing Strategist position in our San Diego, California office. Established in 2008, Bay Bird Inc is expanding our agency service profile to meet the growing digital demands of our award-winning client portfolio. We are looking for an enthusiastic, creative leader who understands the digital and social media landscape and constantly strives to keep up with the latest trends. We want someone who can build long-term relationships, spearhead multi-pronged creative and social influencer marketing campaigns, and set benchmarks and analyze data so that goals are consistently being met. The ideal candidate must be obsessed with the world of ‘digital’ and be capable of navigating in an environment that constantly challenges you to push beyond boundaries and broaden your expertise – all with the enthusiastic support of our team of communication experts.

Responsibilities will likely include:

  • Collaborates with communications team to create compelling social media content, both from a verbal as well as an image perspective

  • Assists with brainstorming and storyboarding campaigns through generating creative ideas and writing copy

  • Creates authentic communication with a voice and tone that uniquely reflects each individual client

  • Develops and executes digital marketing channel strategies and tactics for content creation, search engine optimization, social media and more, to achieve our clients’ digital-focused goals

  • Works with our communications team and clients to determine and identify objectives, goals, key performance indicators, strategies and tactics

  • Analyzes client audience, competitors, market and trends to define comprehensive digital strategies across channels

  • Identifies opportunities by collecting and analyzing data through market research, web analytics and other primary and secondary research sources.

  • Creates clear, concise and compelling content for client activity reports and other deliverables as necessary and participates in the development of new business proposals to existing and new clients

  • Demonstrates experience with digital and social media marketing platforms such as MailChimp and Hootsuite

  • Demonstrates experience developing paid media campaigns, including Facebook and Instagram

  • Works with communications team to cultivate and maintain strong relationships with appropriate social media influencers

  • Works with communications team to execute influencer campaigns: conceptualization, industry research, internal vetting, outreach, project management, and reporting

  • Ability to work independently, but also available to communicate regularly with lifestyle and culinary teams

  • This is a full-time position in a dynamic business with an unparalleled company culture. A mixture of in-office and independent work as well as attendance to select client meetings is required.

Qualifications for this position:

  • Bachelor's Degree preferably in Communications, English, Public Relations or Marketing

  • Must have 2-3 years of relevant experience beyond internships developing and presenting custom digital solutions within a digital marketing, PR, and/or advertising agency environment

  • Knowledge of the ever-evolving social media landscape including: influencers, platform identification and usage and timely knowledge of trends (you live and breathe this stuff)

  • Proficiency in Microsoft Office Suite, cursory knowledge of Adobe Suite (InDesign, Photoshop) and WordPress

  • Knowledge of analytics, project management and research software including: Simply Measured, Google Analytics, Google Apps/Drive, Canva, One Drive, Hootsuite, Trello, Asana, Cision, etc.

  • Proven creative writing capabilities for a variety of platforms with examples to support

  • Possesses strong interpersonal, organizational, and communication skills

  • Has an eye for capturing compelling imagery, either with an iPhone or DSLR camera

  • Possesses a keen interest in all things lifestyle, specifically: hospitality, culinary, craft beverage, fashion, design, and retail industries

Next steps:

Provide a brief but comprehensive summary as to why you think you’re a good fit for Bay Bird Inc.Share your resume, relevant portfolio examples, hourly compensation requirements and any other samples you would like to ‘wow’ us with to: peyton@baybirdinc.com. If you are sincerely interested in this position, we suggest being creative in your response.No phone calls please.