Bay Bird Inc Public Relations and Paradeigm™ Announce Strategic Agency Partnership


Alliance formed to provide comprehensive PR, marketing, digital and creative services with a focus on San Diego’s craft beer community.


Today, founders from Bay Bird Inc and Paradeigm announce a strategic partnership formed to provide an increased range of specialized and integrated capabilities to service San Diego’s award-winning, independent craft beer community. Nationally recognized as the ‘Capital of Craft’ San Diego is home to 150 craft breweries and is the birthplace of some of the nation’s most iconic craft beer brands. The San Diego Brewers Guild, a nonprofit whose mission is to promote the awareness of local, independently-brewed beer, has signed on as the team’s first client. Founded in 2008 with offices in East Village, Bay Bird Inc is a communications agency focused on businesses and services rooted in the lifestyle space, providing strategic counsel in the areas of traditional public relations, marketing and social/digital marketing. The agency’s craft beverage portfolio of present and past clients include some of the most well-respected brands in the industry: Karl Strauss Brewing Company, Brooklyn Brewery, Gravity Heights, Viewpoint Brewing Company, Green Flash Brewing Co. and Alpine Brewing Company. “With an economic impact of roughly $1.1B in 2017, San Diego’s thriving craft beer industry plays a critical role in the lives of locals,” said Bay Bird Inc founder, Peyton Robertson. “I am thrilled to leverage our unparalleled industry expertise with that of Paradeigm’s to offer an integrated communications, content and technology platform that will drive increased local, regional and national awareness for all facets of the San Diego craft beer community.”

Launched in 2015, Paradeigm is a creative agency based in San Diego’s Little Italy community with a sole focus on storytelling through films, photography and technology. With a team of dedicated creatives, the company’s services are proven to build brands, share stories and grow businesses. Paradeigm’s present and past partners include Pizza Port Brewing Co., White Labs Yeast and Fermentations, Karl Strauss Brewing Company, Pop Pie Co., James Coffee Co., San Diego Legion, CommonGrounds Workspace, Knockaround Sunglasses and Sycuan Casino. “Collaboration over competition is one of the many things that make San Diego and the independent craft beer industry unique and innovative,” said Paradeigm founder, Stephen Brucher. “We're incredibly excited to be following suit by partnering with Peyton and her team at Bay Bird Inc. Their proven ability to amplify stories through their media partners paired with Paradeigm's award-winning films, photography and digital storytelling will help solidify San Diego as the true Capital of Craft."

About San Diego Brewers Guild

Founded in 1997 by a group of brewers dedicated to the growth of craft beer, the San Diego Brewers Guild is a nonprofit 501(c)(6) organization comprised of allied brewery members, tradespeople, and various goods and services providers. Since its founding, the Guild’s mission is to promote awareness of local, independently brewed beer via education, events and community involvement. San Diego (aka The ‘Capital of Craft™’) is home to 150 independent craft breweries and continuously garners attention for its medal-winning beer styles and positive international reputation. For more information about the San Diego Brewers Guild and its members, visit or follow @SDBrewers on Twitter, Instagram and Facebook.

Press Inquiries:

Peyton Robertson
Bay Bird Inc PR

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